I’m going to talk about the indie band, or for some of you maybe say it as self produce band, or underground band, no label band, or what ever it is.
The point is the band whom produce their own music, produce their own CD/LP, sell their own album, create and sell their own merchandise. ..yes, they do it all by their own.
Building a band is not that difficult, but not so easy neither. creating a song, is just the same way, can be not difficult and also not an easy job.
so how this indie band can survive.
there are few point that indie band have to do to survive :
- Good knowledge in business and marketing.
Not to be confused with point no.4. It is necessary, its important, making a band is also creating a brand, if we’re talking about a brand, so its mean a business, so it is also mean a marketing.
Indie band, underground band, no label band needs money to keep alive, they need money to buy a set of guitar string, they needs money to buy pick, pedals, drum stick, amps, etc. or if they still can not buy it, they can rent it. But of course you can not rent music equipment like forever. one day you will need to buy your own equipment.
Having a label it will help a lot on distributing your music, but remember, you will need your album sold more than 1000 copies to earn enough money for your own pocket.
Why 1000?? label already pay for distribution, label already pay for some of your recording process (maybe), and label already pay for your promotion need. That why you will have to sell your album more than 1000 copies.
For a “no label” band, they should not have to worries about this numbers. All they have to worries is just promote, sell, promote, and sell some merchandise. much easy, but one thing you should consider is, there will be not much people know your band. so you’re just only a “local band”. but who care, as long as you earn enough money from your album sales, merchandise sales, and other memorabilia things. or let us just says you sold more than 1000 or just exactly 1000 copies of your album. It also mean your equal or more bigger than a “labeled” band.
The things is, how can you create your fans, build your community fans. at least you must have 1000 die hard fans, who willing to spend their money buying your merchandise and your album. And of course not forget to mention that your album is must be real, your music is an original music. Don’t make people says “hey, the music in this album is just like the latest Lamb Of God album/the latest Trivium album/the latest Hatebreed album..etc”. If someone already comment about this after they all hearing your album, so that mean you are fail creating an original music.
if you’re not a musician, don’t read this, even if you have read it, so just forget it.